Press Release
For Immediate Release
December 5, 2017
Contact:|
Michael Cohen
508-868-4778
mic@cohenpartners.net
Marking 85 Years in Business, Berman Auctioneers becomes Berman Property Solutions
Worcester, MA – After 85 years, the old name and singular focus on auctions, is going, going…gone!
The venerable Worcester auction firm begins a new era with expanded and specialized real estate services designed to meet the growing needs of baby boomers, senior adults and their families. Across the country, millions of members of these generations are faced with selling a home filled with a lifetime of memories and possessions as they transition to a new living situation or handle the estate of someone who has passed away.
“Our new name better reflects the breadth of services we provide, not only to financial institutions, but also to people facing moments of transition in their lives, who need a partner to help sell their home and deal with its contents,” said Mark Shear, President of Berman Property Solutions.
Founded in Worcester in 1932 by Henry A. Berman, the company became a regional leader in the valuation and disposition of assets and real estate. Now in its third-generation of family ownership, the company has expanded beyond its traditional work with banks and financial institutions to address the needs of individuals and families.
“We have evolved as a company to meet the evolving needs of our consumer clients,” said Debra Berman Shear, Head of New Business Development. “It’s not just about selling a house. It’s about providing a suite of services to help people get through the often emotionally charged, stressful process of dealing with the sale of their home and its contents; and to help them accomplish their goals in the most efficient and effective way possible.”
Berman Property Solutions now offers a unique approach to selling real estate, including traditional real estate brokerage, auction-by-choice, and a hybrid of the two. The company also provides wrap-around services including overseeing repairs to prepare a home for sale, coordinating the evaluation, packing, moving and disposition of a home’s contents, and general property management prior to sale.
“Our philosophy is simple and client-centric,” the Shears said. “We develop and execute a customized plan to achieve each client’s specific objectives – for their real estate or for both their real estate and the contents of their home. Sometimes that’s speed of sale, often it’s maximizing financial return. We can oversee and manage the entire process to help reduce stress and maintain family harmony during a variety of life transitions.”
